China Post Reports today that Yahoo Taiwan will be making an upgrade to its sponsored search–also called a paid search engine–based on keywords submitted by users during their Internet search.

In the upgraded version of the search system, Yahoo proposes three main characteristics. First, in just a few steps, companies can establish a search account online that targets certain consumers, chooses keywords related to the business, sets a budget limit and creates and reviews ads.

Meanwhile, Yahoo has set up an online management system for keywords, which allows clients to check in real-time the advertisement’s results. The system can also suggest improvements.

Finally, Yahoo lets the companies decide how much money they are willing to spend, as the search engine only bills a client once a consumer has clicked on the Internet ad. Yahoo said the system is click-fraud protected.

So what does this mean for the Mainland China? Well, nothing. Frankly, not only is Yahoo mainland market share (in portals) is neglegible, but Taiwan–just like Hong Kong–uses traditional Chinese. Of course, Trad. Chinese is still present in China, but increasingly the younger, and more internet-wary, generation (<30) is using only simplified. The article does note, however, that there will be upcoming changes made to Yahoo China:

Today, Yahoo Taiwan is also upgrading its sponsored search engine, just before Yahoo Singapore, Hong Kong and China.

But how soon this will be is unclear considering:

Yahoo North America, England, Japan and Korea upgraded to the new system in recent years.

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