Baidu.com, China’s leading search engine, today launched Baidu.TV with the help of a technology partner AdsIT. Baidu will provide advertisers access to about 160,000 domestic websites under the Baidu Union, where they can post online video ads. Baidu’s revenue mainly relies on text ads,

but this is far from enough, and it should try to find more niche markets to fuel growth,

said Tian Xin, search engine analyst with iResearch Consulting Group.

Filed under: China Market | »