For any potential entrepreneur, one of the important factors of establishing a business enterprise or company is defining the logo design. A unique business logo represents the business enterprise to its potential customers and targeted audience, both online and offline. However, as logo designing services will explain creating a business logo that is both unique and functional, is not an easy task, as many entrepreneurs would like to think. Some of the common mistakes made by web designers while creating business logos are:
- Chaotic Topography
Any expert associated with the graphic design industry will tell you that topography can make or break a good business logo. You need to keep the logo design simple without having to compromise on its intended message. Simply avoid using too many fonts and weights; do not try to use ultra thin fonts and never space the letter too far apart or too close together.
- Poor Font
For many professional graphic designers choosing the appropriate font for a logo is just as time consuming as creating the logo itself. As mentioned in the earlier paragraphs, a poor font has the potential to make or break your logo design. Each font has its own separate ‘personality’. Therefore, you need to choose a font that clearly reflects the intended message of your business. Make sure that you choose a font that is simple and clear.
- Too complex or too abstract
It is a well-known fact for many in the graphic design industry that simple is always memorable. The ideal way to ensure that your logo design is neither too complex nor it is too abstract, is to see whether it works on a postage stamp or on a billboard.
Many professional graphic designers are of opinion that by making a monogram out the initials of a business, they are going to make a good logo. This is a false notion. Actually, it is more difficult to make your business more acceptable or convey a specific message with only a few letters. After a company is established and well-known, a monogram is made. You can also use a pictorial as a logo to define your business enterprise.
- Visual Clichés
A number of graphic designers use light bulbs to reflect ‘unique ideas’, speech bubbles to represent ‘discussions’ and flourishes to portray either ‘creativity’ or ‘dynamism’. Actually, they are not being unique. As everyone uses these kinds of symbols or images, a proficient graphic designer needs to think outside the box.
Apart from these mistakes, there are a number of other mistakes that graphic designer do when creating a business logo for an entrepreneur. A business logo is a unique entity and represents the identity of a business and its values. Designing the incorrect logo for a business enterprise will send wrong message to the targeted audience and may result in a loss of revenue. Therefore, it is important for graphic designers to be very careful while designing business logos and take all the necessary measures to avoid mistakes that could compromise this.