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Baidu China 2008 Olympics - A Marketing Play

China’s leading Search Engine, Baidu, yesterday launched an Olympic channel (2008.baidu.com) that combines everything about Olympics in one space (chats, videos, news, etc…). Having seen Sina.com and Sohu release their Olympic brand channels long ago, this is clearly a strategy to win the big buck from huge advertising sponsors.
Sohu’s CEO Zhang Chaoyang
Association […]

China Buses, Roads, Transport - Google moves into Transit!

Just a few hours, apparently, Google finally built on its partnership with mapabc to provide transit maps for major cities in China - including Beijing, Shanghai, Nanjing, Guangzhou and Hangzhou. Although the feature is still in its lab-stage, it is likely to take major notice as currently dominating services like mapabc are not in mainstream […]

Timothy Chen quites Microsoft China for NBA

In a continuing series of personnel losses, including Li Kaifu (to eBay) and Kai-Fu Lee (to Google), Microsoft today lost another member: Timothy Chen. Microsoft’s China Corporate Vice President (uh…) is said to leave for NBA where he will lead the further development of infrastructure and operations (as if that’s the reason they needed to […]