Just noticed a recent press release disclosing that Ogilvy PR formed a partnership with Tsinghua University in order to provide strategic counsel on food exports crisis. This has little to do with On-line world if it weren’t for the fact that Ogilvy is a big Interactive/Search Engine/Digital PR agency with lots of international media connections. Now to Tsinghua - how does MIT of China fit into this? For the past 20 years Tsinghua has been playing a key role in providing a platform for networking between technology companies and government. With Ogilvy’s foreign status, Tsinghua University is likely to serve as a powerful government relations body for internal media policy. All of this once again points out at the structural approach in China’s development (unlike countries across the border - Russia).

Also quoted:

Scott Kronick, president of Ogilvy PR China, said officials at China’s State Food and Drug Administration, along with other ministries involved in the regulation or distribution of food, initially took a defensive stance to questions raised internationally about China’s export issues, accusing foreign media of sensationalism, for example.

Seems like we will be seeing a steady change in consumer perception of China’s exports…

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