Notable Facts:

• Baidu and Google have grown their market share at the expense of the smaller players like Yahoo! and Sogou
• Sina (with 49% share) dominates traffic to web sites for non-search purposes with Sohu & Netease following the lead
• Google Vs Baidu demographics show close correlation in age, gender and education level
• The Survey only covered Beijing, Shanghai and Guangzhou - all very different from general market (and future growth)
• Google’s market shares have increased in all the three cities over the last six months, with the strongest recovery in Shanghai

For more information: download a China Search Engine Report(pdf) or contact Peter Bowang Lu at iaskchina.cn

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Filed under: Reports - China, Internet Development, Globalization