No, I’m not switching the language of this blog! This is the title that appeared today on Google Trends.

What is “Google Trends”?

With Hot Trends, you can see a snapshot of what’s on the public’s collective mind by viewing the fastest-rising searches for different points of time. You can see a list of today’s top 100 fastest-rising search queries in the U.S. You can also select a recent date in history to see what the top rising searches were and what the search activity looked like over the course of that day. We update Hot Trends hourly.

So why is all of this so interesting? For one, if Baidu still remains the primary search engine for Chinese language, how did it happen that a great majority of people interested in one specific topic ended up on google?  And then of course the topic itself is an interesting one. After digging through a few related sites (ycwb.com…) I found only answer pages (similar to google/yahoo answers) with an explanation for what “Human Powered Search Engine” is - kind of an old story, if you ask me.

But why so many searches? My suspicion is that there a lot of IT companies/businesses in China looking to see whether they can find a new business opprtunity - i.e. “autosurfme.” And with a release of a few related news articles on Sina and IT.com.cn, the entire spree of opportunistic ideas emerged looking to fill the void.

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Filed under: China Market Trends - Daily Online Usage Trends