Sina.com just announced (english here) that it will launch a revenue sharing program for its top 3,000 blogs, splitting everything in 50/50. There, of course, remains a danger in running an ad system in China, as it is susceptible even to greater number of attacks and manipulations than anything currently seen in the west markets. Thus it is probably a wise move to include only a limited, easily trackable, blogs into the program.

Sina is currently the host to some of the top blogs in China, as well as in the world, featuring famous actresses

behind every famous blog in china there is a naked woman

and business leaders. Some of the top blogs include: Han Han, Xu Jingle (actress-turned-director), Hong Huang (ex-wife of Chen Kaige, writer and media owner of CIMG) and Zhou Zhengyi (more on his arrest here).

The question remains though whether some of these top bloggers are even interested in the deal. Many of them make big bucks in their first profession and use blogs to further increase own popularity and brand. Besides, current cost-per-click rates in China are still about 8-times less that of in U.S. - so if it was all about the ads, I doubt many of them would be registering as Chinese.

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Filed under: China Market