Let’s face it: cold calling is useless. The reason big companies still even employ this practice is because they’ve got the brand behind each cold call - without that reputation (”warmth”) there would be no sale and no telemarketing.

So how do you and I begin to create a reputation that allows us to approach someone and make a sale?

LinkedIn. Helps people easily get back to you after they had a chance to process “what’s your deal.”

iTunes. A great way to showcase your expertize to busy executives who don’t have time to browse the web and read blogs.

The ability to demonstrate your clear thought process and voice is also a big positive that makes your relationship that much closer.

Facebook. Launch a full scale marketing campaign over the couple of weekends. Fb is a great place to gain access to generation Y if you know what you are doing. A few spreadsheets, some research and an innovative idea will no doubt propel you 5 miles forward.

More to come…

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Filed under: Leads, Generate Leads for Private or Small Business