Posted on February 1st, 2007 by startuplay
Google is bringing its U.S. acquising model into Chinese practice
Google is a tool of first adapters even in China
It dominates Chinese cross-site advertising market
It is a huge employer of best colleges
Most forums/bbs have links to Google or Firefox
It was able to build a binding relationship with Tsinghua University - a sign of approval from top […]
Filed under: China Market | 4 Comments »
Posted on February 1st, 2007 by startuplay
In the western world it is commonly acknowledged that traditional advertisement should only be used to increase brand dependency. No well-known successful internet startup ever started by putting ads on TV networks or billboards; reason – it’s too expensive. Even now, Google (GOOG) refuses to advertise while its “friend” Yahoo is constantly running new television […]
Filed under: China Market | 4 Comments »
Posted on February 1st, 2007 by startuplay
So as I previously promised, I’m now going to briefly tell the story behind “startuplay” – the brand, the name, the future (well… forget the last part, there isn’t any). Once upon a time when I still lived in Silicon Valley and worked 12 hour days as an engineer, it occurred to me that I […]
Filed under: China Market | 6 Comments »
